My design approach for Pigeonhole stores emphasised unique features (like recycled window facades and framed houses) to create eye-catching spaces. The pop-up format allowed Johann to secure affordable mall locations, inspiring many others to adopt our creative use of pallets.
Pigeonhole pop-up started with the first designed shop at 140 William, Perth. After the success of the first major pop-up store, I was hired to design and build eight large pop-up stores across Australia, from Perth to Sydney and Queensland. Using wooden pallets allowed us to build pop-up stores quickly and cheaply, utilizing the warmth of timber. We were then able to sell the pallets back upon closure to reclaim some costs.
