Pigeonhole pop-up started with the first designed shop at 140 William, Perth. After the success of the first major pop-up store I was hired to design and build 8 large pop-up stores across Australia from Perth, Sydney to Queensland. Using wooden pallets allowed us to build a pop-up store quickly and cheaply using the warmth of timber, then sell the pallets back on closure to reclaim some costs.
Each store I designed with a 1-2 unique features, such as a recycled window facade and a framed house in the middle of a store. My pop-up format enabled Johann at Pigeonhole to obtain empty spaces at shopping malls at minimal rental cost. And many people went on to copy our formula of using pallets.