Fringe World photograph taken and direct by myself at Elizabeth Quay for promotional marketing and PR. Fringe World was my client for years and I took photos and managed their social media for around 4 years, and documented close to 200 live shows and activations around Perth.
This self-driven and self-funded creative art project, showcasing Megan Salmon fashion in Fremantle Town Hall, involved a 4-person team for behind-the-scenes support. To achieve dynamic imagery, I focused on in-camera effects with minimal post-editing. This approach emphasises the randomness and hidden nature of the creative process.
I joined the Qantas film crew for a two-day run-and-gun shoot promoting affordable Australian travel packages. We traversed Perth, from the city to Rottnest, capturing footage despite the challenges of winter rain for a summer campaign. It was tough but rewarding!
This project involved creating promotional images for Lost and Found Opera's production of The Emperor of Atlantis. The opera company specialises in reviving lost operas, bringing seldom-performed works back to the stage after centuries. This particular production was an opera-comedy that tackled the serious subject of war.
La Sosta shoot to promote visitation in Fremantle. My brief for over 3 years working in Place Marketing was to take unique shots of local businesses that would cut through social media noise and show the hidden gems within the City of Fremantle. This is one of 100s of my shots still used to help promote Fremantle today.
Fringe World Urban Orchard promotional marketing image consisting of over 20 stitched images. Taken from the AGWA roof over a 2hour period to capture the best lighting and crowds.
Every Body Rocks campaign photo and video shoot, taken on location with Cinema lighting and coloured paper backdrops to capture local gym members in a safe positive setting and comfortable mindset.
I was tasked with photography and film documentation of Marcus Canning Containbow in Fremantle to promote the attraction to a wider audience. Over a week I filmed the progress and finally filmed plus live streamed the installation this was useful so media agencies could follow progress at their office then send photographers and news crews down when the last container was installed.
Perth Festival - Live performance photography for the show The Barber Shop Chronicles. Taken during a media preview night to not interfere with audiences. This is one of many shots used for promotion.
Perth Fashion Festival Empire Rose designs on the catwalk at Fashion Central. I was hired by the Festival to document and shoot photos key sponsors could share on social media and use with credit.
Mercedes Benz promotional shoot for Perth Fashion Festival ambassador and actress Chloe Hurst. Shot outside the State Library of WA to highlight a sponsors chauffeur driven vehicles for VIP guests.
Visit Perth promotional image of Elizabeth Quay for Tourism Western Australia. The drone was flown from South Perth due to Perth's city's strict drone laws at the time. Video was taken to accompany the images.
