This campaign used real club members to promote a gym that doesn't body shame members and accepts everyone no matter their ability. The campaign was run post covid lock down and exceeded new membership sign-ups from the pre-covid years.
All creative, images, video and artwork was produced by myself to suit a very tight campaign budget. Media buy was run in-house across print, online and run across the sports centres digital screens. The campaign was so successful it received positive feedback from gym members and has been continued to be used.

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