This campaign smashed pre-pandemic sign-up goals by featuring real club members and promoting a body-positive, inclusive gym experience.
All creative elements, including images, video, and artwork, were produced by myself to accommodate a very tight campaign budget. The media buy was managed in-house across print and online channels, as well as the sports centres digital screens. The campaign was so successful that it received positive feedback from gym members and continued to be run for a few years.

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